Epyon Technologies

IT & Marketing Glossary

Clear, jargon-free definitions of common IT and digital marketing terms. Whether you're evaluating a managed IT provider or trying to understand your marketing reports, this glossary has you covered.

IT

IT Terms

Managed IT

A model where a business outsources the management and maintenance of its IT infrastructure to a third-party provider, known as a Managed Service Provider (MSP).

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MSP

A Managed Service Provider (MSP) is a company that remotely manages a client's IT infrastructure and end-user systems on a proactive, subscription basis.

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Help Desk

A centralized support service where employees can report IT issues, request assistance, and get technical problems resolved by trained technicians.

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Endpoint Security

The practice of securing individual devices — laptops, desktops, phones, and tablets — that connect to a business network, protecting them from cyber threats.

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Patch Management

The process of regularly updating software and operating systems with security patches and bug fixes to protect against known vulnerabilities.

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Cloud Migration

The process of moving a business's data, applications, and IT infrastructure from on-premises servers to cloud-based platforms like Microsoft 365 or AWS.

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Disaster Recovery

A set of policies, tools, and procedures designed to enable the recovery of critical IT infrastructure and data after a natural disaster, cyberattack, or hardware failure.

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Network Monitoring

The continuous surveillance of a computer network for performance issues, security threats, and hardware failures, enabling proactive resolution before problems cause downtime.

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Marketing

Marketing Terms

SEO

Search Engine Optimization — the practice of improving a website's visibility in organic (non-paid) search engine results to drive more qualified traffic.

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PPC

Pay-Per-Click advertising — a digital advertising model where businesses pay a fee each time their ad is clicked, most commonly through Google Ads.

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Local SEO

A branch of SEO focused on improving a business's visibility in location-based search results, including Google Maps and the local pack.

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Google Business Profile

A free Google tool that lets businesses manage their online presence across Google Search and Maps, including business information, reviews, photos, and posts.

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Conversion Rate

The percentage of website visitors who complete a desired action, such as filling out a contact form, making a purchase, or calling your business.

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CPC

Cost Per Click — the actual amount an advertiser pays each time a user clicks on their ad in a pay-per-click advertising campaign.

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Organic Traffic

Website visitors who arrive through unpaid search engine results, as opposed to paid ads, social media, or direct visits.

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