Epyon Technologies

IT & Marketing Glossary

Clear, jargon-free definitions of common IT and digital marketing terms. Whether you're evaluating a managed IT provider or trying to understand your marketing reports, this glossary has you covered.

IT

IT Terms

Managed IT

A model where a business outsources the management and maintenance of its IT infrastructure to a third-party provider, known as a Managed Service Provider (MSP).

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MSP

A Managed Service Provider (MSP) is a company that remotely manages a client's IT infrastructure and end-user systems on a proactive, subscription basis.

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Help Desk

A centralized support service where employees can report IT issues, request assistance, and get technical problems resolved by trained technicians.

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Endpoint Security

The practice of securing individual devices — laptops, desktops, phones, and tablets — that connect to a business network, protecting them from cyber threats.

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Patch Management

The process of regularly updating software and operating systems with security patches and bug fixes to protect against known vulnerabilities.

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Cloud Migration

The process of moving a business's data, applications, and IT infrastructure from on-premises servers to cloud-based platforms like Microsoft 365 or AWS.

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Disaster Recovery

A set of policies, tools, and procedures designed to enable the recovery of critical IT infrastructure and data after a natural disaster, cyberattack, or hardware failure.

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Network Monitoring

The continuous surveillance of a computer network for performance issues, security threats, and hardware failures, enabling proactive resolution before problems cause downtime.

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Firewall

A network security device or software that monitors and controls incoming and outgoing network traffic based on predetermined security rules, acting as a barrier between trusted and untrusted networks.

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VPN

A Virtual Private Network creates an encrypted tunnel between a device and a network, allowing secure remote access to business systems as if the user were physically in the office.

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SLA

A Service Level Agreement is a formal contract between a service provider and client that defines expected performance standards, response times, uptime guarantees, and remedies if those standards aren't met.

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Phishing

A cyberattack where criminals send deceptive emails, texts, or messages designed to trick recipients into revealing passwords, financial information, or installing malware.

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Ransomware

A type of malware that encrypts a victim's files and demands a ransom payment in exchange for the decryption key needed to restore access.

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Two-Factor Authentication

A security method that requires two different forms of identification to access an account — typically a password plus a code from a phone, app, or hardware token.

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SSL Certificate

A digital certificate that authenticates a website's identity and enables encrypted (HTTPS) connections between the website and its visitors' browsers.

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DNS

The Domain Name System translates human-readable domain names (like epyontech.com) into the numeric IP addresses that computers use to locate each other on the internet.

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Uptime

The percentage of time a system, server, or service is operational and accessible. A common target is 99.9% uptime, which allows for roughly 8.7 hours of downtime per year.

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SaaS

Software as a Service — a delivery model where software is hosted in the cloud and accessed via the internet on a subscription basis, rather than installed on local computers.

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VoIP

Voice over Internet Protocol — a technology that delivers phone calls over the internet instead of traditional phone lines, enabling modern business phone systems with advanced features at lower cost.

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Business Continuity

A comprehensive plan that outlines how a business will continue operating during and after a disruptive event — including IT failures, natural disasters, cyberattacks, and other emergencies.

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Marketing

Marketing Terms

SEO

Search Engine Optimization — the practice of improving a website's visibility in organic (non-paid) search engine results to drive more qualified traffic.

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PPC

Pay-Per-Click advertising — a digital advertising model where businesses pay a fee each time their ad is clicked, most commonly through Google Ads.

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Local SEO

A branch of SEO focused on improving a business's visibility in location-based search results, including Google Maps and the local pack.

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Google Business Profile

A free Google tool that lets businesses manage their online presence across Google Search and Maps, including business information, reviews, photos, and posts.

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Conversion Rate

The percentage of website visitors who complete a desired action, such as filling out a contact form, making a purchase, or calling your business.

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CPC

Cost Per Click — the actual amount an advertiser pays each time a user clicks on their ad in a pay-per-click advertising campaign.

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Organic Traffic

Website visitors who arrive through unpaid search engine results, as opposed to paid ads, social media, or direct visits.

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Content Marketing

A marketing strategy focused on creating and distributing valuable, relevant content to attract and engage a target audience, ultimately driving profitable customer action.

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Backlink

A link from one website to another. In SEO, backlinks from reputable websites act as endorsements that signal trust and authority to search engines, improving search rankings.

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Domain Authority

A metric (developed by Moz) that predicts how likely a website is to rank in search engine results, scored on a scale of 1-100 based on the quality and quantity of inbound links.

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Landing Page

A standalone web page designed for a specific marketing campaign, with a single focused goal — typically capturing leads through a form or driving a specific action like a phone call.

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CTR

Click-Through Rate — the percentage of people who click on a link, ad, or search result after seeing it, calculated by dividing clicks by impressions.

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ROAS

Return on Ad Spend — the revenue generated for every dollar spent on advertising, calculated by dividing revenue from ads by the cost of those ads.

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Responsive Design

A web design approach where a website automatically adjusts its layout, images, and content to fit the screen size and orientation of the device being used — desktop, tablet, or smartphone.

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Schema Markup

Structured data code added to web pages that helps search engines understand content context, enabling rich results like star ratings, FAQ dropdowns, and business information in search results.

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